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In 1872 my great-grandfather, Jan Pette
Hzn, already 43 years old, started producing chocolate, with his
eldest son, in the kitchen of their house on Hennepad in the Dutch
town of Wormerveer. In 1880, the family moved within the same town
to a house on Markstraat. A small wooden factory was built next to
the house. Jan made the chocolate while his son, Hein, tried to sell
the produce. To that purpose, he went by foot to Purmerend, for
example, and even to Amsterdam. When my grandfather, Diderikus
(Dirk), was old enough, he also started working in the family
business. |
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It is difficult to find information
concerning the early beginnings of the company, since in those days
nothing was put in writing. Not until 1886, when the three men went
to a notary to found a firm, the first document was drawn up. In
that document, all three men are called 'chocolate
manufacturer'. |
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In 1889, father Jan suddenly died, leaving
both brothers in charge of the company. From the fact that already
before the turn of the century the first factory building made of
stone was constructed, we can derive that they were quite
successful. This building, dating back to 1899, formed the basis for
a true factory complex at Markstraat. The name 'De Arend' (The
Eagle) was introduced as trademark, the firm became a public limited
company and was allowed to call itself Purveyor to Her Majesty the
Queen. In the company's prosperous years, more than 300 people were
working in the chocolate factory. |
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In 1915, both brothers stepped down as
directors, and were succeeded by Hein's son, Jan B. Pette, and Mr.
G.h. Kaars Sijpesteijn. Jan's only son, Hein, is currently living in
France.
The most remarkable factory buildings were
constructed in 1916 and 1919, respectively, both after designs of
Wormerveer architect Mart J. Stam. Both buildings were recently
named a national monument. Building corporation Woonmij Zaanstad has
restored them and now uses them to house its offices.
After a
period of great success, things went downhill fast in the 1930s, and
in 1937 the company was declared bankrupt. The Boon firm bought the
Pette buildings, machines, and brand names. |
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I never knew my grandfather and at our home
nobody ever talked about the chocolate factory. When I stumbled upon
a tin with the name Pette on it, about 20 years ago, I began
wondering about the factory and its history.
A few years
later I found a newspaper article which gave me some more
information. Since that time I have been searching for everything
related to the factory - tins, old bills, deeds, labels, poster
stamps, et cetera. It is a search which will end. My collection
keeps on growing and growing.
My children made this web site
for me, which they call the Pette Museum - although there is no real
museum, of course, just a collection. |
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The Pette firm sold her chocolate the world
over. The company was represented in London, Copenhagen and
Pretoria, among others. I saw a Pette poster for sale in America,
and heard from someone in Sweden that she had found a Pette tin
there. There should still be many items to find.
Do you have
information for me about Pette - be it the family (the name Pette
occurs in several countries) or the chocolate? Or do you want to
know more about my collection? Then send me an e-mail. | |
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